GIIN’s core characteristics of Impact Investment provide an excellent basis to approach investments for programs, projects, and initiatives in all organizations. The four characteristics highlight rigor to achieve financial and impact (non-financial) goals.
First, set a clear intention of impact by defining specific financial and non-financial targets. Transparent and specific goals establish a “common cause” for stakeholders to rally behind.
Second, track and measure evidence. Intelligent decision-making uses good quality evidence. It is most relevant for strategically important investments and impact targets.
Third, manage impact performance using the evidence. The purpose of measuring is to manage the investment and improve its performance.
Fourth, contribute to the field. Those implementing measurable, outcome-based projects in organizations should share their success and learnings with stakeholders and build a foundation of rigor and discipline.
Leaders in all organizations could benefit from applying these ideas within their context, especially for investments in people, sustainability, and change.
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